Glücksmomente
floral and community cafe
A florist and lifestyle concept store in central Vienna that blurs the boundary between nature, design, and retail experience.
Glücksmomente sought to establish a flagship store that seamlessly integrates their core offerings—flowers, plants, and accessories—while embodying their commitment to sustainability and mindful consumption. The challenge was to craft a space that transcends traditional retail, fostering an environment where products and experiences coalesce to inspire and engage visitors.
By conceptualizing the store as an experiential journey, the design dissolves conventional boundaries between product categories. Thoughtfully curated displays of flowers, teas, ceramics, and botanical accessories are interwoven throughout the space, encouraging exploration and discovery. This approach not only showcases the brand's diverse offerings but also cultivates a narrative that emphasizes the beauty of sustainable living and conscious consumer choices.
The resulting space embodies Glücksmomente's ethos, offering visitors an immersive environment that celebrates the harmonious blend of nature and design. The store serves as a testament to the brand's vision, providing a sanctuary where the community can engage with sustainable products and experiences that enrich daily life.
Glücksmomente sought to establish a flagship store that seamlessly integrates their core offerings—flowers, plants, and accessories—while embodying their commitment to sustainability and mindful consumption. The challenge was to craft a space that transcends traditional retail, fostering an environment where products and experiences coalesce to inspire and engage visitors.
By conceptualizing the store as an experiential journey, the design dissolves conventional boundaries between product categories. Thoughtfully curated displays of flowers, teas, ceramics, and botanical accessories are interwoven throughout the space, encouraging exploration and discovery. This approach not only showcases the brand's diverse offerings but also cultivates a narrative that emphasizes the beauty of sustainable living and conscious consumer choices.
The resulting space embodies Glücksmomente's ethos, offering visitors an immersive environment that celebrates the harmonious blend of nature and design. The store serves as a testament to the brand's vision, providing a sanctuary where the community can engage with sustainable products and experiences that enrich daily life.